Search engine optimization efforts do not stop after work hours. Even if you get stuck with your car parked in the middle of the shopping mall, you will be able to monitor the sales activity on the internet by monitoring the internet traffic from your cellphone. If you are walking along with your children and find a foreign object on the ground, you will be able to click a mouse button and take pictures of it on your smartphone, then analyze them on your own. In this case, optimization efforts are the right ones because you will not have to visit a mall and manually search for objects on the floor. When a girl walks into a theatre with a bad heart, if she were to call a play her own, she would be guided through the entire show. If she went to see a film on her own, she would have a hard time finding any information about the actors, directors, and plot of the film. Optimization efforts are very important in the movie industry because they help to increase the engagement and profits of the filmmaker and he can gain that reward by using our personal data. For more information on this topic, read: Information Technology: How Big Analytics Boost Digital Marketing Efficiency and Enhance Revenue? Google Analytics is the most powerful marketing tool used by the mass media. The majority of websites around the world rely on Google Analytics as the main source of its customer data. Google Analytics is a web analytics tool which is used for many purposes and it is in fact like an operating system to the company and the website. If you haven’t used it yet, read: Introduction to Google Analytics and Analytics Framework – A Visual Guide and a read on: 4 Reasons to Create a Google Analytics Management System. Google Analytics provides the front-end and the backend for a successful digital marketing campaign. The front-end is divided into 3 groups: Web Analytics (Historical & Current), Search Analytics and User Profiles. The backend includes analytics data, custom reports, visualizations, analytics SDKs, SQL access to other parts of the website, tracking code & code hosting and dashboard. I am sure that you have used Google Analytics at least once and hopefully many more times in your website. Google Analytics provides you with all the important insights about the websites’ performance in terms of page loading time, bounce rate, page views and social media shares. Google Analytics also displays important behavioral data such as: Event Summary, User Insights, Timely Events & Predictive Analytics. Another Google application is Google Site Explorer. The purpose of Google Site Explorer is to increase a website’s SEO by performing SEO analysis on web pages. Google Site Explorer uses Google keyword queries and can also perform real-time analysis on search engine optimization (SEO), if you want to learn more about SEO, check out here to find the best resources for this. On this page you can see how Google Analytics work with Google Site Explorer and the blog post: Analytics and Google Site Explorer. Analytics Platform: We already know about Google Analytics and have written a tutorial on how to add Google Analytics to a website. Now let’s look at another important digital marketing tool, which is called Google Analytics. Google Analytics is very simple to use and a web developer only needs to create a simple report, which can be displayed on the web. If you look at the reports for Google Analytics, you will see that it doesn’t seem as complex as you would think. Let’s take a look at the reports first,